A Delight to the Senses
We’ve got a little secret here at SPIRIANT…creating an inflight sensorial experience is easier and less expensive than you think.
There’s no doubt that appealing to all five senses creates a holistically appealing (and powerful) experience for passengers. Touch, sight, smell, sound and taste culminate together to evoke emotions that create loyal customers that love your airline!
This is a prime time for comfort and amenity packages to shine and strut their stuff. Here’s how…
It can be as simple as spraying a lavender scent around the cabin to create a relaxing atmosphere. The key element? Add the same scent to the amenity kit so the passenger can later re-experience the effect and emotions of their flight.
You know that cozy feeling you can only get from putting your pajamas on? You can recreate that for passengers by including a luxurious pair in their amenity kit. Touch is a strong catalyst for warm and fuzzy feelings and pajamas thrown into the mix is a guaranteed win.
Just think of the possibilities: music, podcasts, comedy, audio books…the list goes on. You’re essentially opening up your passenger’s world to laughter, relaxation, the thrill of a new album – all with the simplicity of having a pair of high quality headphones on board.
Blocking out the light gives passengers an extra level of control of their surroundings. It creates peace, restfulness and a sense of privacy for complete relaxation. Sometimes the key to a sensorial experience is to quieten the outside world, not let it in!
Sometimes every little bit counts. Have a little something such as a premium dark chocolate or a mint candy ready for your passenger – they will be thankful for a delicate pick-me-up before they snuggle down to sleep.
More than looking on individual items, it’s a holistic approach that will make all the difference in whether your passengers perceive their journey as a complete sensorial experience or not.