Building a Legacy: SPIRIANT inspire the Designers of the Future



Posted: November 1, 2016

If your business disappeared tomorrow, what legacy would it leave behind?
It’s a question worth thinking about. SPIRIANT’s social mission helps create pathways for young people into work by mentoring up-and-coming designers – who might just change the way we view the world one day. With a design team dedicated to creating original and efficient products, we’re always eager to inspire and add value to our customers’ businesses.

Adding a layer of social responsibility to a business feels good but it also means believing something with passion and purpose. Doing something that tackles a genuine need in the world and creates blue water between you and your competitors.
Being able to give back to the community is a brilliant bonus.

A Passion for Design

For many years, we’ve worked with the University of Art and Design, based in Offenbach am Main, not far from our own headquarters. This year, our designers Daniel Knies, Tim Fluegge von Danwitz and Lukas Wiesler mentored a group of final year students.

The SPIRIANT designers asked them to create an innovative onboard dining concept for short-haul flights that told a story and remained highly efficient. This gave the students a chance to look into the world of on-board design. Our workshops were a great success, with an international impact – we worked with local students, as well as people from Italy, England, Korea and China (reflecting the diverse destinations of our airline customers!).

Throwing the rule-book out the window, our professionals found plenty to be inspired by themselves, as the students cast a fresh eye on the design challenge.

It’s Pitch Time!

The students had a chance to present their ideas before members of the sales, procurement and marketing teams to receive direct feedback and praise for their work, giving them a chance to test their designs in a ‘real-world’ situation.
If we look at the likes of social innovation hub ExFadda, based in Italy, or Australia’s Centre for Social Impact, we can see how design solutions help build and bring communities together every single day.

So, what do you think? Are there other ways we can give back? And does design already have an in-built social purpose?

There’s no better way to ensure the future of our businesses than by investing in young talent – and we’re dedicated to working with universities across the globe to keep it this way.

Please drop your pearls of wisdom in the comment box below – we’d love to know your thoughts, ideas, questions and musings!


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