Lukas Wiesler: Speaking the Language of Design


By Annegret Lipp

Posted: August 2, 2018

SPIRIANT design is about far more than making products perform seamlessly and look beautiful (although they do that too). Our design team has 360 degree expertise, where they understand the implications of a product’s design on the whole spectrum: packaging, transportation, branding and most importantly, the impression it has on the customer.

We sat down with SPIRIANT Product Designer, Lukas Wiesler, to for a deeper insight into how the team approaches design.

Reportage-Lukas-Wiesler-0907What’s the most important focus when you’re designing a product?

“First of all, we have to consider that design, particularly German, is focused on providing functionality to the passenger. A product has to work, or it will be useless and not serve its purpose.

Now, the real expertise comes when you have a product that’s beautifully functional and easy on the eye. Take SPIRIANT’s glacial-look wine cooler for example: its turquoise exterior coupled with up to 8 hours of drink cooling is telling passengers that you understand luxury and functionality.”

Reportage-Lukas-Wiesler-0998What’s your biggest challenge as a designer?

“The biggest challenge is fortunately also my biggest passion. Balancing the operational demands of a design brief with production obstacles takes real expertise in problem solving…which is where I feel most at home!

As a designer you’re trained to ‘dream big’, however the airline industry has tight regulations that need an innate level of understanding when applying them to product design. A ‘dream big’ attractive product can ultimately mean spiraling costs unless you know how to control this without compromising the initial brief…it’s like walking a tightrope – you have to stay focused and keep moving forward in the right direction!”

What are ‘rising star’ trends you see in the industry currently?

“It’s never been more important to design products that are culturally geared and socially responsible. This expertise will speak to passengers in two ways: firstly, you have the expertise and understanding to create these solutions. Secondly, you’re advanced and already have one foot into the future.

For example, if you look at our dining ware for example, we have bowls and chopsticks that echo Japanese dining culture. We have plates and utensils with colorful designs that merge with Mediterranean style. Our grass meal boxes let passengers know that we care about the future of the planet.”


We’re excited to see what Lukas and the design team have in store next for the world – we’re sure this is only the tip of the iceberg!

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