Why Smart Airlines Maximize on Brand Collaborations


Brand collaborations are ever-performing in the airline industry. As passengers are learning to expect fresh and exciting brands onboard, airlines are experimenting with innovation to stay competitive.

Traditionally, the main focus area for brand collaboration has been amenity kits – and with good reason, as they’re a highly emotional experience for passengers.

However, amenity kits and cosmetics aren’t the only high impact area when bringing a brand onboard…

Slip into Luxury 

It’s always been important to us to collaborate with brands outside of amenity kits, and our partnership with Audi is a prime example.

The focus of our project was to offer solutions for both onboard and after the journey has ended, creating a high-level emotional connection. Items in the collections include an innovative sleeping mask with slots for flat headphones and luxurious slippers (Smart Comfort), and a thermal cape to prevent any neck or upper back pain (Relax & Recharge).

Stand Out Tray Mats

Our new collaboration with placemat guru, Chilewich, brings beautiful high-quality paper tray mats to Economy Class.

There are 9 different specially designed graphic options available and can be in full size for Porcelain tableware or ⅔ size tray for Sugarcane tableware.

Thinking Big

 At SPIRIANT, we’re experts at pairing airlines with brands that fit their values and strengthen their image.

Moving beyond cosmetics, moving beyond amenity kits, we can explore possibilities to create brand collaborations for all onboard solutions.


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