"White Gold" is an Airline's Best Friend
You might have heard that it’s diamonds that proudly hold that title. You’re wrong; in the skies, white gold takes the lead.
Why? Well, traditionally Porcelain has been bestowed the nickname White Gold due to its main substance, Kaolin: a white powder, called White Earth. It’s highly durable, delicate and exquisite – in fact, you can only cut Porcelain with diamonds, it’s that hardy.
A Brief History
Marco Polo first brought Porcelain into Europe from China in the 14th century in a small grey jar, amid a bounty of silks, scents and other fineries. Then, Polo called it Porcellana, a nickname in Italy for the cowry shell that’s renowned for having a shiny, white and translucent surface.
It was valued for its exclusivity, it was exotic and expensive and everything that European pottery was not. But to top it all off, no one knew the secret of how the Chinese made it. It was a mystery.
Its introduction marked the beginning of a new table culture, acting as an alternative to gold and silver plates.
A Life in the Skies
Nowadays, Porcelain is one of the most passenger facing, important investments an airline can make towards the passenger experience. It sets the tone for the type of service airlines want to deliver to passengers, clearly sending a message of luxury and value.
In Germany, factory-made Porcelain has been perfected with a fully-automated process that delivers results without a single scratch. It’s the epitome of quality and efficiency all rolled into one.
But on the flip side, SPIRIANT use some Chinese manufacturers whose Porcelain is still handmade to create a truly exceptional experience. Enhancing the premium experience with tradition and cultural significance is vital to an airline’s evolution.
Porcelain has a long, interesting history, but we see lightweight porcelain different from what we know now shaping the future of the industry.