Lufthansa and SPIRIANT Win Prestigious TravelPlus Award
Neu-Isenburg, Germany – SPIRIANT, a leading airline-equipment provider, is proud to announce an exciting win for the design of a First Class Lufthansa amenity kit in the TravelPlus Awards. The kit, created by the iconic studio Jacob Jensen Design, picked up the prestigious ‘Best – First Class Male Amenity Kit’ award after impressing the industry last year with its winning combination of Scandinavian design and German functionality. With SPIRIANT’s help as Lufthansa’s in-flight innovator, two special amenity kits for the airline’s inbound and outbound flights were produced.
The design reflects the clean and minimalistic attributes that Jacob Jensen is famous for. The grey hues of the two-tone sphere are a symbol of Night and Day, which in this case represent the nature of traversing time zones. The kits perfectly embody Lufthansa’s values of simple design, high-quality materials and Northern European sensibilities that set the airline apart. These are values shared by Jacob Jensen Design. Everything you could need for a long-haul flight is in the kit: from refreshing La Prairie skin-care products to a smart coffee-table book about Jacob Jensen Design.
‘The perfect amenity kit is more than the sum of its contents,’ said Birgit Frey, Senior Product Manager Inflight Services Intercont Deutsche Lufthansa AG. ‘It should create a story, an experience, a take-home message. Here at Lufthansa, we believe in making amenity kits that have a life way after the flight touches down. To be recognized for our efforts with this TravelPlus Award is a big honor.’
‘As a First Class passenger you have decided to do something special,’ said Timothy Jacob Jensen, Chief Design Officer, Jacob Jensen Design. ‘Therefore, you should also be treated with something special, which the kits certainly achieve. Working together with both Lufthansa and SPIRIANT, who share our North European values of keeping a special focus on the customers, has been very enjoyable and an insightful experience for us.’
Thomas Berti, Chairman and Managing Director of SPIRIANT said: ‘As the partner in Lufthansa’s on-board equipment, we are very pleased to have been involved in bringing these kits to life. It’s exciting to be part of a successful collaboration of this scale, knowing the kits will contribute to the passenger’s holistic experience. That’s what it’s all about!’
SPIRIANT, an LSG Group subsidiary, is a renowned provider of equipment solutions for airlines worldwide, ranging from design to logistics. Its in-house design studio and global network of experts have won a number of international awards, including the red dot design award best of the best, iF product design award, observeur du design and the TravelPlus Airline Amenity Bag Awards. www.spiriant.com
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