SPIRIANT wins TravelPlus Award for First-Class Amenity Kit

Neu-Isenburg, Germany – The LSG Group’s equipment subsidiary, SPIRIANT, was honored with the award for the best male first-class amenity kit at the TravelPlus Airline Amenity Bag Awards (travelplusawards.com) ceremony held alongside the WTCE Expo in Hamburg. The kit, which SPIRIANT designed in collaboration with the famous Bogner German fashion label, flew on Lufthansa’s first class last fall and will make a comeback onboard this summer. It is the first time that a European airline has won in this category.

“What makes this kit so special is that it is not the usual leather kit filled with standard shaving equipment, but a kit that really appeals to the young and modern male first-class traveler,” said the founder and CEO of TravelPlus Media, Simon Ward. Containing high-quality La Prairie grooming products and featuring details like two practical inner mini-pockets, the kit met all five elements of the “TPLUS” criteria (Trend, Pleasure, Luxury, Usability and Style), according to the jury.

TravelPlus’ annual Airline Amenity Bag Awards recognize the best airline kits in nine categories based on different flight classes and target audiences. “We at Lufthansa are proud to provide our passengers with award-winning kits that cater to the needs of a sophisticated audience as a result of our successful cooperation with SPIRIANT,” said Kirstin Schwalbe, Manager Customer Experience at Lufthansa.

“This award is the result of a long and close partnership with Lufthansa,” added Alexander Spahn, Managing Director SPIRIANT. “It also reaffirms our decision to enhance our competencies in the area of amenity kits by establishing a new team dedicated to their conceptualization and creation in Hong Kong just a few weeks ago.”

The first-class kit is the fourth for which SPIRIANT has won a TravelPlus award. The company also received the gold TravelPlus Amenity Bag Award for the “best children’s goody bag under 6” three times in a row.

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